The Brief
*[Matter is a new way for companies to talk to possible costumers by giving them a free box full of nice, physical things they might like to keep, use or give to their friends. Inside the box is a selection of items from different companies– which might be useful, entertaining or just fun.]
Colgate wanted to be on it, with something inexpensive, light and lighthearted.
The Idea
I created the Smilebrush as a simple idea to make teeth-brushing fun. It is also available in “perfect smile”, “rabbit”, “toothless”, “rapper” and “vampire” versions.
BRANDS
I worked with and for include