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The Brief

Create a low cost campaign appealing to girls from 5 to 20 y.o. to position Girl Guides as a modern organisation championing values of self-esteem and self-confidence.
How to tell girls that they are cared for, worth it and capable?

The Idea

Let their friends do the talking by creating Gels for Girls, the first ever gels to also be a personalized postcard. ..............................
The campaign extended online though their virtual version, which worked through an already existing and broadly used platform, the Facebook Gifts application. It allowed visitors to Girl Guide’s fan page to send them as virtual gifts. By doing so they were awarded a voucher to get a real one.


 

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The Brief

Belu is the most ethical bottled water brand in the UK market; it has a strong environmental and charitable ethos, it uses eco-friendly materials and commits all its profits to clean water projects.
However, it remains unnoticed as its values and mission are unknown. The challenge was to develope a creative strategy to achieve a new positioning and give the brand personality and a tone of voice.

The Idea

JUST, in every sense of the word, defined our product and our cause. Simple things, like choosing a certain brand of water, would become a little change towards a more Fair world.





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Play and say in a little space.

Packaging design for body care range Hey Lady!
(shave gel, body scrub, body butter and perfume spray).




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BRANDS

I worked with and for include
Mark
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Mariona Wesselo. Copyright 2020
Mark