Drunk myths are absurdly dangerous.

Dumb things happen when you’re drunk. It’s like you lose commonsense and take on a new sense, a stupid sense with its own flawed logic. We call it; Drunksense.
This campaign turned the drunksense statements - the myths people tell themselves - into attention grabbing images that emphasise how ridiculous the statement is.
The counterpoint to drunksense, is #straightsense - a platform for offering solutions to the public on working with friends who are using drunksense.

Here’s most of the campaign including a scene with a liver on a vintage stationary bike.

Live it All Again for NZ Navy

The Brief

Campaign activity to attract ex-service personnel who left the Navy 0-5 years ago.

The Idea

An emotional campaign that targeted the unique skills and attributes of ex-Navy personnel among the public, proving than ‘Once a Navy person, always a Navy person’. We used Jack Speak (Navy slang) and a combination of emotive images, encouraging them to Live It All Again.

Speaking in Silver for London City Airport

The Brief

Present London City Airport to Spanish tourists as the quickest and easiest way to get to London. The aim was to alter the image that LCA was solely used by business travellers and also to attract the majority of Spaniards who often come to London for a short amount of time.

The Idea

Simply telling them. But do it using a play on words from different common expressions, translated to English.
"It's turkey mucus" is literally translated to Spanish as “Es moco de pavo”, a phrase that means It’s simple. "Don’t do the peach" means Don’t be stupid in Catalan.
Caption: Fly directly to the heart of London.

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A mobile app was also invented to make traveler's lives easier, by creating a translator for colloquial Spanish/Catalan-English.
On Twitter, many users still use our #catalanades, coming up with many other Catalan-to-English expressions. The hashtag was so popular that it made it to the main Catalan news portal, and the emerging band Els Catarres, parodied a song about a weekend in London, in which the lyrics were all made up of #Catalanades.

All About Attitude for Queen of...

The Brief

Shaping the recently launched Queen of… brand; -a shaving products range aimed at teenage girls-, jumping into the market and hungry to be noticed.

The Idea

The world didn't need another dull shaving ad, so instead I forgot the rational part to take things to the fun side. A brave look and a cheeky statement that differentiated Queen of… from the pack.