Visual identity for Northland Experiences and their Cook To Kupe Tour, a top of the range e-bike tour rich in history, culture, scenery, quirky towns, interesting locals, boutique accommodation, gastronomical delights and magical experiences.

This design was focused on the point of difference that the tours offer: a personal touch, tailored experience, uniqueness and a visual representation of many elements that the tour includes.
The icon is made out of a path inspired by the Twin Coast trail shape, and travels through Northland’s wilderness, together with references to fine cuisine, boutique accommodation, early colonial history and Maori culture.

I created all the illustrations digitally but keeping the drawing-like imperfections, and ideated it as a morphing graphic, with more or less elements depending on the context and scale.



I worked with and for include

Mariona Wesselo. Copyright 2020