The Playful Logo

When kids are immersed in play it often looks messy, like a ton of puzzle pieces scattered around the floor, a set of blocks of all colours and shapes, dolls clothes, lego pieces... A lot of the fun and the learning lies in this not-so-tidy-looking process.

This was the process of creating an unexpected and unorderly logo that embraces different perspectives like children do.

>> Next: Three versions, animations and colourways for a much loved brand that embraces the inner child, the “wrong way around”, the fun, the colour and the joyful attitude.